Yarra Valley Equine Connections
Yarra Valley Equine Connections
Yarra Valley Equine Connections is a horse-based program based in the Yarra Valley, supporting children and families through calm, guided sessions with horses.
The work focuses on connection, emotional safety, and building confidence in a gentle, grounded way.
Client
Yarra Valley Equine Connections (Claire Piltz)
Industry
Equine Therapy / Learning Support
The Challenge
Claire didn’t have a website yet.
She had a clear vision for her work, along with beautiful imagery and a strong sense of how she wanted people to feel. But she needed a way to bring it all together online.
The challenge was creating something that felt calm, safe, and trustworthy, while still being clear and easy to understand.
It also needed to:
• Explain a type of work that not everyone is familiar with
• Speak to parents and carers in a reassuring way
• Keep her location private while still building trust
• Encourage enquiries without feeling pushy
She wanted a simple, thoughtful website that reflected the nature of her sessions.
My Approach
The focus was on clarity, calmness, and creating a sense of trust from the first interaction.
• Designed a simple one-page structure to keep everything easy to follow
• Wrote clear, gentle messaging to explain the work without overwhelm
• Used her existing imagery to guide the visual direction
• Created a soft, grounded colour palette inspired by her logo and photos
• Structured content to speak directly to parents and carers
• Added clear calls to action leading to a simple enquiry form
• Designed mobile-first to ensure a smooth experience on phones
• Included subtle SEO structure to support local visibility
• Kept the layout clean and spacious to reflect the pace of her work
The Outcome
The website feels calm, clear, and aligned with the experience Claire offers in person.
It reflects the depth and gentleness of her work without overcomplicating it.
It allows parents to quickly understand what she does, feel at ease, and reach out.
Most importantly, the site feels like the experience she offers.
“This is simply beautiful. I actually got a bit emotional looking at it for the first time. You have captured the essence of what I want to create perfectly.”
