Services & Pricing
Everything is listed here so you know what to expect before you get in touch.
All prices are in AUD and exclude GST.
Final investment is confirmed in your proposal based on your specific project.
STARTING OUT
New to business?
Open for Business
From $3,500
A complete done-for-you online launch package. I set everything up, then hand it over so you feel confident running it yourself.
GOOD FOR:
New business owners who are great at what they do but need someone to sort out the online side for them. Coaches, therapists, consultants, tradies, creatives — anyone starting out and wanting to get it done properly from day one.
50% deposit to begin, 50% on completion.
Enquire about payment plans.
✓ Squarespace website up to 5 pages, so your ideal clients can find you and know exactly what you do
✓ Google Business Profile setup guide, so you show up when local people search for someone like you
✓ Google Analytics connected, so you can see who's visiting your site and where they're coming from
✓ Branded Canva template kit, so you can create your own graphics and social tiles without needing a designer every time
✓ Full recorded handover walkthrough, so you feel confident managing your site from day one
SQUARESPACE WEBSITES
Strategic website design for service-based businesses.
Built on Squarespace, easy to manage, professional, and designed to bring in enquiries.
One-Page Website
From $2,200
A clear, polished presence for businesses that want to look the part without overcomplicating things.
GOOD FOR:
Sole traders, new businesses, or anyone who needs a professional online presence quickly.
Single-page build up to 6 sections
Mobile-optimised design
Contact or enquiry form
Google Analytics connected
One round of revisions
Handover walkthrough
50% deposit to begin, 50% on launch.
Enquire about payment plans.
Signature Website
From $4,500
A strategic rebuild for established businesses whose website no longer reflects where they are.
GOOD FOR:
Service businesses, consultants, and health professionals who have outgrown their current site.
Up to 8 pages, custom layout
Brand-aligned design using your existing assets
SEO foundations: page titles, meta, structure
Google Analytics and Search Console connected
Two rounds of revisions
Handover walkthrough and 2-week post-launch support
50% deposit to begin, 50% on launch.
Enquire about payment plans.
Popular
Premium Website & Strategy
From $7,500
A higher-touch experience for businesses launching, expanding, or repositioning.
GOOD FOR:
Purpose-driven businesses, organisations, or anyone launching something significant who wants a strategy built in from the start.
Strategy session included in onboarding
Up to 12 pages, fully custom design
Messaging and copy direction
Full SEO setup: structure, metadata, local SEO
Google Analytics, Search Console and goals
Blog or resources section setup
Three rounds of revisions
Handover walkthrough and 4-week post-launch support
50% deposit to begin, 50% on launch.
Enquire about payment plans.
SHOPIFY WEBSITES
For product businesses that need a store built to convert.
Shopify builds are scoped and priced separately. They involve greater complexity than Squarespace and are priced accordingly.
Shopify Essentials from $4,500
For new stores ready to launch with a clean, conversion-ready foundation.
Good for: New product businesses ready to launch their first store.
Theme selection and setup
Up to 20 products loaded and configured
Payment and shipping setup
Mobile-optimised design
Google Analytics connected
Handover walkthrough
50% deposit to begin, 50% on launch.
Enquire about payment plans.
Shopify Signature from $6,500
For established brands needing a fully configured store that converts.
Good for: Established brands with an existing store that isn't performing or needs a proper rebuild.
Custom theme design and configuration
Full product catalogue setup
App selection and configuration
Payment, shipping and tax setup
SEO foundations
Two rounds of revisions
Handover walkthrough and 2-week post-launch support
50% deposit to begin / 50% on launch.
Enquire about payment plans.
Popular
Shopify Premium from $9,500
A full custom build for brands launching, migrating, or repositioning.
Good for: Brands migrating from another platform or launching at scale.
Strategy session at onboarding
Fully custom design
Complete product and collection setup
Advanced app stack and integrations
Full SEO setup including collections and product pages
Migration support if moving from another platform
Three rounds of revisions
Handover and 4-week post-launch support
50% deposit to begin / 50% on launch.
Enquire about payment plans.
ONGOING SUPPORT
Website Care Plans
Your website needs looking after. The Care Plan means I check in every month, keep things ticking over, and flag anything worth your attention. You focus on your business. I keep an eye on your website. No lock-in, pause or stop anytime.
Essentials — $350 per month
GOOD FOR:
Clients who want their site looked after without having to think about it
Monthly site check: forms, links, pages, mobile display
Google Analytics review — I tell you what's worth knowing
Up to 1 hour of content or layout updates
Priority 48-hour turnaround on requests
No lock-in, pause or stop anytime
Growth — $500 per month
GOOD FOR:
Business owners who want their website looked after properly without having to think about it — especially if your site is your main source of new clients.
Everything in Essentials
Monthly 15-minute catch-up call
Quarterly SEO health check
Proactive recommendations based on your analytics
First call on availability for ad-hoc work
STRATEGY SESSION
Website & Visibility Review
One-off session, no ongoing commitment.
$500
Not sure why your website isn't bringing in enquiries? This session gives you a clear picture of what's working, what's not, and exactly what to do next without committing to a full build.
GOOD FOR:
Business owners who have a website but aren't sure why it's not bringing in enquiries. Great starting point before committing to a full rebuild, or if you just want a clear outside perspective on what needs fixing.
Pre-session questionnaire, so I understand your business and goals before we meet
90-minute live review of your website, SEO basics, and online presence, so you get a thorough picture of what's actually going on
Clear priority list of what to fix, what to ignore, and what to do next, so you're not overwhelmed and know exactly where to start
Written summary delivered within 48 hours, so you have something to refer back to and act on
10% off any project booked within 30 days, so if you decide to go further there's an easy next step
EXTRA SERVICES
Add-ons
These can be added to any package.
SQUARESPACE
SEO setup | From $600 Metadata, page structure, local SEO, Search Console
Copywriting direction | From $450 Messaging framework and page-by-page copy guidance
Branded Canva template kit | $350 5 editable templates matching your site design
Google Business Profile setup | $250 Full setup and optimisation for local search
Extra revision round | $180 One additional round beyond your package
Content delay restart fee | $200 If client content is more than 3 weeks late, work pauses and a restart fee applies
SHOPIFY
Shopify adhoc support | $150/hr Updates, fixes, and changes as needed
Product data migration | From $400 Moving products from another platform
App setup and configuration | From $250 Research, install, and configure a specific app
Email marketing setup | From $500 Klaviyo or Shopify Email, flows and templates
GENERAL
Hourly consulting and advisory | From $150/hr Strategic advice, reviews, ad-hoc support
SEO audit | Enquire Full site audit with priority recommendations
Ongoing SEO | Enquire Monthly SEO management and reporting
How it works
A clear process, start to finish
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Get in touch
Fill in a short form and I'll come back with rough pricing and next steps. No call needed.
Let's get started
Once we're a good fit, you complete a detailed intake form and I send a clear proposal. A 50% deposit locks in your start date.
Design and build
I build, you review. Clear milestones, no surprises.
Launch
Your site goes live with a full handover walkthrough so you feel confident managing it.
Ready to sort out your website?
If your website isn't reflecting where your business is headed, now is a good time to fix it.