Say what you do, clearly.
Clear Website Messaging is a guided tool that helps you clarify what you do, who you help, and how to explain it simply on your website.
It asks thoughtful questions first, then helps shape clear, human website copy that feels natural and true to you.
You know your work.
You are good at what you do.
→ But when it comes to explaining it on your website, things can suddenly feel messy.
→ The words feel close, but not quite right.
→ You keep rewriting the same sections.
→ You worry your website is not saying what you actually mean.
This is not a writing problem.
It is a clarity problem.
Most people do not need better words.
They need better questions.
Clear Website Messaging acts as a calm guide.
It helps you slow down, think clearly, and organise what you already know.
Once the thinking is clear, the copy becomes much easier.
A simple, guided process from clarity to copy.
01
Get clear
You answer a short set of thoughtful questions.
Not marketing questions. Real ones.
Who you help. What changes for them. What people worry about. What you want them to do next.
02
Bring it together
Your answers are shaped into clear messaging.
The tool pulls out what matters and organises it into a structure that makes sense to real people.
03
Say it clearly
You receive clear, usable website copy.
Headlines, short paragraphs, and sections you can copy onto your site or refine with confidence.
When your messaging is clear, your website becomes easier to use and easier to share.
Clear Website Messaging helps you:
✔️ Explain your work simply
✔️ Feel confident sharing your website
✔️ Stop rewriting the same sections
✔️ Create a calm first impression
✔️ Guide the right people to take the next step
This is for you if:
→ You run a service based business
→ You struggle to explain what you do clearly online
→ You feel your website does not reflect the quality of your work
→ You want clarity, not sales language
→ You value calm, honest communication
It is especially helpful for founders, consultants, designers, course creators, and purpose driven businesses.
This is not about generating copy quickly.
It is about thinking clearly first.
Clear Website Messaging is built around structure, sequence, and restraint.
The questions do the heavy lifting.
The copy comes second.
That is why the result feels grounded, not generic.
Clear Website Messaging is currently in early access.
I am opening this slowly so I can test, refine, and improve the guided experience.
If you would like to be part of the early group and help shape the first version, you can join below.
No spam. Just thoughtful updates.
About
I built this after years of working with smart, capable people who struggled to explain their work online, even though they were excellent at what they do.
Once clarity clicked, the copy almost always followed.
Clear Website Messaging is a way to make that clarity more accessible, calm, and repeatable.
You do not need to sound clever to be clear.
→ You do not need to rewrite everything.
→ You do not need to rush.
You just need the right structure to think things through.